Token Basics

Overview

Every successful campaign on RedCarpetHQ creates its own unique ERC-20 token. These tokens represent ownership stakes in the campaign and provide various benefits to holders. This guide covers the fundamentals of campaign tokens.

What Are Campaign Tokens?

Campaign tokens are blockchain-based digital assets that:

  • Represent your support for a film project

  • Provide ownership rights in the campaign's success

  • Enable trading on the RedCarpetHQ marketplace

  • Grant dividend rights from campaign revenues

  • Can be used as collateral for DeFi borrowing
  • Token Creation

    When Are Tokens Created?

    Tokens are created when a campaign graduates (successfully reaches its funding goal):

    1. Campaign reaches funding goal before deadline
    2. Grace period completes successfully
    3. Smart contract deploys the ERC-20 token
    4. Tokens are distributed to supporters proportionally

    Token Properties

    Each campaign token has:

    Name: The campaign's full name (e.g., "Awesome Film Project")
    Symbol: A unique 3-5 character ticker (e.g., "AFP")
    Decimals: 18 (standard ERC-20)
    Total Supply: Fixed based on total funding raised
    Contract Address: Unique Ethereum address

    Token Distribution

    Initial Distribution

    Tokens are distributed based on contribution amounts:

    ``
    Your Tokens = (Your Contribution / Total Raised) × Total Token Supply
    `

    Example:

  • Total raised: $100,000 USDC

  • Your contribution: $1,000 USDC

  • Total token supply: 100,000 tokens

  • Your tokens: 1,000 tokens (1% of supply)
  • Who Gets Tokens?

  • Supporters: Receive tokens proportional to their contributions
  • Producer: May receive tokens if they contributed to their own campaign
  • No pre-mine: Producers don't automatically get tokens unless they contribute
  • Token Utility

    1. Trading

    Marketplace Trading:

  • Buy and sell tokens on RedCarpetHQ marketplace

  • Create offers at your desired price

  • Accept offers from other traders

  • 2.5% trading fee applies
  • Price Discovery:

  • Market determines token value

  • VWAP oracle tracks fair market price

  • No artificial price controls
  • 2. Dividends

    Revenue Sharing:

  • Producers can distribute profits to token holders

  • Dividends paid in USDC

  • Proportional to token ownership

  • Claimed by token holders
  • Example:

  • Campaign earns $50,000 in revenue

  • Producer distributes $10,000 as dividends

  • You hold 1% of tokens

  • You receive $100 in dividends
  • 3. DeFi Collateral

    Borrowing Against Tokens:

  • Deposit tokens in UnifiedVault

  • Borrow USDC against your tokens

  • Interest rates vary by risk tier

  • Risk of liquidation if token price drops
  • Collateral Factors:

  • GREEN tier: Up to 75% LTV

  • YELLOW tier: Up to 60% LTV

  • RED tier: Up to 40% LTV
  • 4. Governance (Future)

    Planned features include:

  • Voting on campaign decisions

  • Community governance proposals

  • Producer accountability mechanisms
  • Token Standards

    ERC-20 Compliance

    All campaign tokens follow the ERC-20 standard:

    Compatible with:

  • MetaMask and other Web3 wallets

  • Ethereum blockchain explorers

  • DeFi protocols and aggregators

  • Token tracking tools
  • Standard functions:

  • transfer() - Send tokens

  • approve() - Allow spending

  • balanceOf() - Check balance

  • totalSupply() - View total supply
  • Security Features

    Built-in protections:

  • Battle-tested smart contract code

  • No mint/burn functions (except for refunds)

  • Transparent on-chain transactions

  • Immutable token supply
  • Viewing Your Tokens

    In Your Wallet

    MetaMask:
    1. Open MetaMask
    2. Click "Assets" tab
    3. Click "Import tokens"
    4. Enter token contract address
    5. Token appears in your wallet

    Token Information:

  • Contract address shown on campaign page

  • Add to wallet with one click

  • View balance and transaction history
  • On Block Explorers

    Block Explorer:

  • View all token holders

  • See transaction history

  • Check total supply

  • Verify contract code
  • Token Economics

    Supply Mechanics

    Fixed Supply:

  • Total supply set at campaign graduation

  • No inflation or additional minting

  • Supply only decreases if tokens are burned
  • Burn Mechanisms:

  • Refunds from failed/cancelled campaigns

  • Potential future buyback programs

  • Deflationary pressure
  • Price Factors

    Token prices are influenced by:

    📈 Positive factors:

  • Campaign success and revenue

  • Dividend distributions

  • Strong community support

  • Positive project updates

  • Market demand
  • 📉 Negative factors:

  • Project delays or failures

  • Lack of revenue

  • Market sell pressure

  • Negative news

  • Overall market conditions
  • Token Lifecycle

    1. Pre-Graduation

    Before campaign succeeds:

  • No tokens exist yet

  • Contributions tracked in campaign contract

  • Can claim refund if campaign fails
  • 2. Graduation

    When campaign succeeds:

  • Token contract deployed

  • Tokens distributed to supporters

  • Trading becomes available

  • DeFi features unlock
  • 3. Active Trading

    Post-graduation:

  • Tokens trade on marketplace

  • Holders can lend/borrow

  • Dividends may be distributed

  • Price discovery occurs
  • 4. Long-term

    Ongoing:

  • Continued trading activity

  • Potential revenue sharing

  • Community engagement

  • Project development
  • Best Practices

    For Token Holders

    Do:

  • Store tokens in a secure wallet

  • Keep track of your private keys

  • Monitor campaign updates

  • Understand dividend schedules

  • Research before trading
  • Don't:

  • Share your private keys

  • Send tokens to unknown addresses

  • Panic sell during volatility

  • Ignore project updates

  • Invest more than you can afford to lose
  • For Producers

    Do:

  • Choose a memorable token symbol

  • Communicate token utility clearly

  • Distribute dividends when profitable

  • Keep token holders informed

  • Build long-term value
  • Don't:

  • Make unrealistic promises about token value

  • Manipulate token prices

  • Ignore token holder concerns

  • Fail to deliver on project milestones
  • Tax Considerations

    Important: Token transactions may have tax implications:

  • Receiving tokens: May be taxable as income

  • Trading tokens: Capital gains/losses apply

  • Receiving dividends: Typically taxable as income

  • Using as collateral: May trigger tax events
  • Recommendation: Consult a tax professional familiar with cryptocurrency taxation in your jurisdiction.

    Technical Details

    Token Contract

    `solidity
    // Simplified ERC-20 token structure
    contract CampaignToken is ERC20 {
    string public name;
    string public symbol;
    uint8 public decimals = 18;
    uint256 public totalSupply;

    // Standard ERC-20 functions
    function transfer(address to, uint256 amount) public returns (bool);
    function approve(address spender, uint256 amount) public returns (bool);
    function transferFrom(address from, address to, uint256 amount) public returns (bool);
    }
    ``

    Integration with Platform

    Tokens integrate with:

  • Campaign contract: Tracks ownership

  • Market contract: Enables trading

  • UnifiedVault: Provides DeFi features

  • DividendDistributor: Manages payouts

  • RiskOracle: Assesses token health
  • Frequently Asked Questions

    Q: When do I receive my tokens?
    A: Tokens are distributed automatically when the campaign graduates (successfully completes funding).

    Q: Can I sell my tokens immediately?
    A: Yes, once the campaign graduates, you can trade tokens on the marketplace.

    Q: What if the campaign fails?
    A: If a campaign fails, no tokens are created. You can claim a refund of your contribution.

    Q: Are tokens refundable after graduation?
    A: No, once a campaign graduates, tokens are not refundable. You can sell them on the marketplace instead.

    Q: Can the producer create more tokens later?
    A: No, the total supply is fixed at graduation and cannot be increased.

    Q: What determines token value?
    A: Market supply and demand, campaign success, revenue generation, and overall market conditions.

    Related Resources

  • Supply & Distribution
  • Token Trading
  • Price Discovery
  • Dividend Distribution
  • Smart Contracts

  • Need Help?

    If you have questions about campaign tokens, contact our support team at support@redcarpethq.org.