Creating Campaigns

This comprehensive guide walks you through creating your first campaign on RedCarpetHQ.

Prerequisites

Before creating a campaign:

  • ✅ Wallet Setup: MetaMask or compatible wallet configured (Guide)

  • ✅ ETH: Sufficient for gas fees

  • ✅ USDC: For funding your campaign

  • ✅ Whitelist Status: Approved by screener (if screening enabled)

  • ✅ Project Details: All information prepared

    • Campaign Creation Flow

    Step 1: Access Campaign Creator

    1. Visit RedCarpetHQ platform
    2. Connect your wallet
    3. Click "Create Campaign" button
    4. Verify whitelist status (if required)

    Step 2: Basics Tab

    Configure core campaign parameters.

    Campaign Name

    `` Example: "The Last Frontier - Sci-Fi Feature Film" `
  • Purpose: Displayed on campaign page and token
  • Requirements:
  • 3-100 characters
  • Clear and descriptive
  • Professional presentation
  • Tips: Include genre or project type

    • Token Symbol

    ` Example: "FRONTIER" `
  • Purpose: Token ticker (like BTC, ETH)
  • Requirements:
  • 2-10 characters
  • Uppercase letters only
  • Unique (not used by other campaigns)
  • Tips:
  • Short and memorable
  • Related to film name
  • Easy to type

    • Token Price

    ` Example: 1.00 USDC per token `
  • Purpose: How much each token costs
  • Calculation:
    • ` Tokens Received = USDC Invested / Token Price `
  • Considerations:
  • Lower price = more tokens per dollar
  • Higher price = fewer tokens, higher perceived value
  • Standard: 0.1 - 10 USDC per token
  • Example:
  • Price: 1 USDC
  • Investor pays: 100 USDC
  • Tokens received: 100 tokens

    • Floor (Minimum Goal)

    ` Example: 50,000 USDC `
  • Purpose: Minimum funding to succeed
  • Requirements:
  • Must be > 0
  • Realistic for your project
  • Covers essential production costs
  • Impact:
  • Campaign fails if not reached
  • All funds refunded if failed
  • Must reach floor to claim funds

    • Ceiling (Maximum Goal)

    ` Example: 200,000 USDC (optional) `
  • Purpose: Maximum funding limit
  • Options:
  • Set ceiling for capped fundraising
  • Leave at 0 for unlimited
  • Considerations:
  • Ceiling must be > Floor
  • Campaign auto-concludes at ceiling
  • Prevents over-dilution

    • Overage Type

    Option 1: No Overage (0)

  • Campaign ends exactly at floor

  • No additional funds accepted

  • Supply locked at floor amount

  • Use Case: Fixed budget projects

    • Option 2: Unlimited Overage (1)

  • Accept funds until deadline

  • No maximum limit

  • Supply grows with funding

  • Use Case: Flexible budget projects

    • Option 3: Ceiling Overage (2)

  • Accept funds up to ceiling

  • Campaign ends at ceiling or deadline

  • Supply capped at ceiling amount

  • Use Case: Budget with maximum limit

    • Comparison:
    | Type | Stops At | Supply | Best For |
    |------|----------|--------|----------|
    | No Overage | Floor | Fixed | Exact budget |
    | Unlimited | Deadline | Variable | Flexible budget |
    | Ceiling | Ceiling or Deadline | Capped | Budget range |

    Start Time

    ` Example: 2025-02-01 00:00:00 UTC `
  • Purpose: When campaign begins accepting funds
  • Requirements:
  • Must be future time
  • At least 1 hour from now (recommended)
  • Tips:
  • Allow time for promotion
  • Coordinate with marketing
  • Consider time zones

    • End Time

    ` Example: 2025-04-30 23:59:59 UTC `
  • Purpose: Campaign deadline
  • Requirements:
  • Must be after start time
  • Maximum 270 days from initial start
  • Recommendations:
  • 30-90 days typical
  • Shorter = urgency
  • Longer = more time to reach goal
  • Note: Can extend once if needed

    • Funds Recipient

    ` Example: 0x742d35Cc6634C0532925a3b844Bc9e7595f0bEb `
  • Purpose: Address receiving funds when campaign succeeds
  • Requirements:
  • Valid Ethereum address
  • You control this address
  • Default: Your connected wallet
  • Options:
  • Personal wallet
  • Multi-sig wallet (recommended for large amounts)
  • Production company wallet

    • Step 3: Story Tab

    Tell your film's story to attract supporters.

    Project Synopsis

  • Length: 500-2000 words
  • Structure:
    • 1. Logline (1-2 sentences) 2. Story overview 3. Themes and tone 4. Target audience 5. Why this matters
  • Tips:
  • Compelling opening
  • Clear narrative
  • Emotional connection
  • Professional writing

    • Visual Assets

  • Poster Image: 1920x1080px (16:9)
  • Concept Art: Multiple images
  • Behind-the-Scenes: Production photos
  • Storyboards: Key scenes
  • Format: JPG, PNG (max 5MB each)

    • Video Pitch

  • Length: 2-5 minutes
  • Content:
  • Producer introduction
  • Project overview
  • Why support needed
  • Call to action
  • Platform: YouTube, Vimeo
  • Quality: HD minimum (1080p)

    • Step 4: People Tab

    Showcase your team's credentials.

    Producer/Director

  • Full name
  • Biography (200-500 words)
  • IMDb link (if available)
  • Previous work
  • Photo (professional headshot)

    • Key Team Members

  • Cinematographer
  • Writer
  • Production designer
  • Lead actors (if attached)
  • Notable advisors

    • Team Credentials

  • Awards and recognition
  • Festival selections
  • Industry experience
  • Education/training
  • Notable collaborations

    • Step 5: About Us Tab

    Provide detailed project information.

    Budget Breakdown

    ` Example:
  • Pre-production: $20,000
  • Production: $100,000
  • Post-production: $50,000
  • Marketing: $20,000
  • Contingency: $10,000
    • Total: $200,000     `

    Production Timeline

    ` Example:
  • Pre-production: Feb-Mar 2025
  • Principal Photography: Apr-May 2025
  • Post-production: Jun-Aug 2025
  • Festival Circuit: Sep 2025 - Mar 2026
  • Distribution: Q2 2026
    • `

    Distribution Plan

  • Festival strategy
  • Distribution channels
  • Release timeline
  • Marketing approach
  • Revenue projections

    • Legal Information

  • Production company details
  • Rights ownership
  • Regulatory compliance
  • Risk disclosures

    • Step 6: Rewards Tab

    Define perks for supporters (optional but recommended).

    Reward Tiers

    ` Example Tiers:

    Tier 1: $50 - "Supporter"

  • Digital thank you

  • Name in credits

  • Behind-the-scenes updates

    • Tier 2: $250 - "Producer"

  • All Tier 1 rewards

  • Digital copy of film

  • Virtual Q&A access

  • Producer credit

    • Tier 3: $1,000 - "Executive Producer"

  • All Tier 2 rewards

  • Physical poster (signed)

  • Set visit (if local)

  • Executive Producer credit

    • Tier 4: $5,000 - "Associate Producer"

  • All Tier 3 rewards

  • Premiere tickets (2)

  • Private screening

  • Associate Producer credit

    • `

    Reward Guidelines

  • Deliverable: Can you fulfill it?
  • Scalable: Works for multiple backers?
  • Valuable: Worth the investment?
  • Legal: No securities implications?

    • Step 7: Bonus Perks Tab

    Additional incentives for supporters.

    Early Bird Bonuses

  • Extra tokens for first X backers
  • Discounted token price
  • Exclusive rewards
  • Limited availability

    • Milestone Bonuses

  • Unlock at funding milestones
  • Additional perks at 50%, 75%, 100%
  • Stretch goals
  • Community rewards

    • Step 8: Promotion Tab

    Marketing and outreach information.

    Social Media

  • Twitter/X handle
  • Instagram account
  • Facebook page
  • TikTok (if applicable)
  • YouTube channel

    • Website

  • Official film website
  • Production company site
  • Press kit link

    • Press Coverage

  • Articles and interviews
  • Reviews and features
  • Industry mentions
  • Media contacts

    • Step 9: On-Chain Tab

    Deploy your campaign to the blockchain.

    Review All Details

    Before deployment, verify:
  • ✅ All information accurate
  • ✅ Token symbol unique
  • ✅ Dates correct
  • ✅ Wallet address correct
  • ✅ Floor/ceiling appropriate

    • Gas Estimation

    ` Estimated Gas: ~500,000 gas Cost: ~0.01-0.05 ETH ``

    Deploy Campaign

    1. Click "Deploy Campaign"
    2. Review transaction in MetaMask
    3. Confirm gas fee
    4. Sign transaction
    5. Wait for confirmation (1-2 minutes)

    Transaction Confirmation

  • Transaction hash displayed
  • View on a block explorer
  • Campaign contract address generated
  • Token contract address created

    • Post-Deployment

  • Campaign appears on platform
  • Status: "Pending" until start time
  • Share campaign link
  • Begin promotion

    • Campaign Settings

    Updatable Fields (Before Start)

  • ✅ Start time (if not started)
  • ✅ End time (before deadline)
  • ✅ Floor amount (before start)
  • ✅ Ceiling amount (before start)
  • ✅ Funds recipient

    • Non-Updatable Fields

  • ❌ Token name
  • ❌ Token symbol
  • ❌ Token price
  • ❌ Overage type
  • ❌ Payment token (USDC)

    • Best Practices

    Planning

    Timeline:

  • 2-4 weeks preparation

  • Gather all materials

  • Review legal requirements

  • Prepare marketing plan

    • Budget:

  • Realistic floor target

  • No platform fees (you receive 100% of funds raised)

  • Plan for contingencies

  • Consider post-campaign costs

    • Content Quality

    Writing:

  • Professional tone

  • Clear and concise

  • Proofread carefully

  • No typos or errors

    • Visuals:

  • High-quality images

  • Professional design

  • Consistent branding

  • Optimized file sizes

    • Video:

  • Good lighting and audio

  • Clear presentation

  • Engaging content

  • Professional editing

    • Marketing Preparation

    Pre-Launch:

  • Build email list

  • Engage social media

  • Reach out to press

  • Create content calendar

    • Launch Day:

  • Coordinate announcements

  • Email subscribers

  • Social media blitz

  • Press release

    • During Campaign:

  • Regular updates

  • Respond to questions

  • Share milestones

  • Maintain momentum

    • Common Mistakes

    Avoid These Errors

    ❌ Unrealistic Goals

  • Floor too high for audience

  • Timeline too aggressive

  • Budget not justified

    • ❌ Poor Presentation

  • Low-quality materials

  • Incomplete information

  • Unprofessional appearance

  • Typos and errors

    • ❌ Weak Marketing

  • No pre-launch buzz

  • Inactive social media

  • No outreach plan

  • Ignoring supporters

    • ❌ Legal Issues

  • Unclear rights ownership

  • Missing disclosures

  • Securities violations

  • Unfulfillable promises

    • ❌ Technical Errors

  • Wrong wallet address

  • Incorrect dates

  • Token symbol conflicts

  • Insufficient gas

    • After Creation

    Immediate Actions

    1. Verify Deployment

  • Check campaign page

  • Verify all details

  • Test token contract

  • Confirm dates

    • 2. Share Campaign

  • Post on social media

  • Email supporters

  • Submit to directories

  • Reach out to press

    • 3. Monitor Activity

  • Track purchases

  • Respond to questions

  • Update regularly

  • Engage community

    • Ongoing Management

  • Daily: Check progress, respond to messages
  • Weekly: Post updates, share milestones
  • As Needed: Adjust strategy, address issues

    • Next Steps: Learn Campaign Lifecycle →